Making Sense from Nonsense

About Me

When it comes down to it, it's all about me. Well, but obviously about you too. Because design takes at least two to tango… or foxtrot, waltz, rhumba, hip hop, two-step or otherwise boogie the night away.

But back to me. Because you don't know me. At least I am guessing not, since you are reading this.

My name is Adrienne Waterston and I have been designing in a graphic sort of way for nigh unto 30 years. I have worked primarily for nonprofits and educational institutions, but have a few local businesses and corporate clients sprinkled in for good measure.

My journey has taken me from the midwest (Chicago IL) to the UK, Boston MA, and back again (St. Louis MO). Then off to NYC, Palo Alto CA, Durham NC, La Jolla CA, and now State College PA.

Moving around has taught me the value of both flexibility and a steady inner compass. Which proves useful in the field of design, where ideas can start in one place only to take a different direction and morph into something else entirely.

As a result, I am constantly broadening my design horizons, learning and adding new skills and discovering new ideas which I readily add to my design toolbox.

Below I have included some newer work and some older work just to demonstrate the range of my abilities. Please consider me for your next design project. Contact details at the bottom of this page.

Work, work, work

In design, good communication is everything. What does the client want? Or need? Or think they need? As a designer, I combine what I know about good design with what my client knows about their organization or business. Design projects recently have included:

UI/UX and product design

Decks and other presentation graphics

Videos for social media and websites

Custom HTML/CSS, WordPress and Bootstrap websites

Brochures, pamphlets, programs, class schedules and other print collateral

Event posters amd programs for University symposiums

Brand design and development

Currently…

Lately I have been concentrating on all things ShingleHanger. As founder and the person with design experience on the team, I find myself doing things like social media and email campaigns, developing an e-zine, crowdfunding merch, website and app UI/UX design, custom icons & illustrations, as well as website and app design & development functionality work (HTML, Boostrap & WordPress, CSS, javascript, PHP, jQuery)

app design / product & UI/UX

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web design

ShingleHanger website

social media / ad campaigns

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crowd funding & merch

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presentation decks

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videos

fliers/postcards

the ShingleHanger UpsideHustle e-zine

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More current work

I've also been helping out a local beer distributor, Pletcher's Beer Distributor,  updating their Wix website and doing promotional videos and ads.

Facebook & Instagram ads

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Facebook & Instagram video

The following are examples of work I did for the Centre Film Festival, a central Pennsylvania film festival. They needed help with posters, postcards, t-shirts, digital/website design as well as banners, tickets and film festival management tools, film and presentation graphics and ads.

Film Awards Screen Tiles

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Scheduled Film Group Tiles

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Centre Film Merch

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Invitations and After Hours Tiles

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Also…

For a while I worked for the Art Alliance of Central Pennsylvania and also did freelance print and web design for other local groups in State College, PA, which I moved to in 2010. I have inlcuded below work from the past 12 years...

exhibition graphics

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exhibition videos

website & Facebook event header graphics

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website & Facebook event header graphics

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special event brochures

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Centre Arts magazine

And…

I have designed posters for the annual University of Washington Department of Genome Sciences fall symposium for several years. Here are some of them.

University of Washington Department of Genome Sciences
Annual Symposium Posters

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Contact me

If you would like me to design your next project, please email me at adenwaterston@gmail.com.